As the Organic Social Manager at JibJab, I craft strategies to grow and engage audiences across platforms for a legacy brand with 2.1M+ followers and a sub-brand with 9K+ followers. By blending data-driven insights with trend-forward creativity and an incredible sense of humor, I’ve skyrocketed follower counts and boosted brand awareness by 38% year-over-year. I also produced an influencer UGC campaign that drove $160K in revenue alone—proving that organic social can deliver serious ROI when done correctly.

Outside of JibJab, I’ve grown my personal brand from the ground up to 16K+ total followers by creating content that connects—whether it’s short-form video for TikTok and Reels, long-form video for YouTube (I monetized my channel in 1 month, btw), or charity live streams that raised $5K+ for causes like ExtraLife and the American Civil Liberties Union. I'm also a hardcore gamer and challenge runner (particularly FromSoftware titles, IYKYK) which means I'm dedicated to overcoming that which seems impossible.

TL;DR: I live and breathe social media, from shooting and editing videos to building communities and analyzing performance. My superpower? Turning trends into opportunities and helping brands tell their stories in ways that actually resonate.